Turning Loyalty Into Liquidity
One infrastructure that unlocks loyalty points and rewards into capital. Built for consumers, brands, and investors.
Pick your path
Consumer
See how rewards earned across multiple brands can integrate together while maintaining flexibility.
Best for: Shoppers who use multiple loyalty programs
Learn moreCompanies
Convert loyalty from a marketing cost into a strategic, managed value layer while preserving your existing program.
Best for: Brands running loyalty or rewards programs
Learn moreInvestor
Examine loyalty's emergence as a third asset class and the infrastructure for a multi-trillion-dollar global market.
Best for: Investors exploring loyalty as an asset class
Learn moreNot sure where to start?
Ask Project Loyalty. We'll route you to the right page.
Explain this like I'm a consumer
I run loyalty at a brand — what changes?
What's the market opportunity?
How do you integrate with existing programs?
One Infrastructure
Your capital. Your investors. Existing loyalty programs, unlocked.
- Liquidity layer for loyalty points and rewards
- Regulated platform for bank-grade security
- One API that plugs into existing programs
Ready to explore turning loyalty into liquidity?
Let's route you to the right starting point.